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On-trend beauty, makeup, hair care, personal care products will be showcased in a dedicated pavilion at PLMA’s Private Label Trade Show, November 17-19.
Total dollar sales of the private label beauty department rose 10.4% to $3.9 billion last year vs. the prior year. Unit sales were up 2% to 956 million, according to Circana data for PLMA. During the first quarter of 2024, beauty was the leading sector among all food and nonfood departments, increasing 7.9% in dollar sales and 2.1% in unit sales. Some of the biggest gainers include eye cosmetics (up 70% to $41 million in sales); lip cosmetics (up 50%, $26 million); facial cosmetics (up 37%, $...
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